Was it to save money or just another thing that is cheaply produced, but has very little quality in it. Back in the old days (early 2000’s) the Escalade was the bomb, it was in a class of its own. Now it doesn’t differ anything from the Yukon or Tahoe other than the interior or name plate.
Seriously…I don’t know what I’m gettin here if I buy any of these cars one day.
It’s called badge engineering, and the idea is to save money. It’s a lot cheaper to refit a vehicle that’s already being produced with an updated interior and exterior rather than build a new model from scratch.
You can blame Chrysler for this, as it really took of with their K-Platform cars, trucks, and vans in the 1980s. You may not know it, but in the 1980s, the Chrysler Le Baron, Dodge Aries, Dodge Caravan, Dodge Rampage, Plymouth Reliant, Plymouth Scamp, and Plymouth Voyager are all based on the same platform. As a result, it was cheaper to make the vehicles as only one factory would be needed to produce the platform initially. Also, mechanical components from one vehicle will fit the others, thus making them easier to work on and stock parts for. Lastly, it means that should something be updated on one vehicle, it will be automatically updated on the others for much less cost and complexity.
The downside is two things. One is the designs will inevitably look similar. The other is, if the platform ends up being a dud, then all the cars on that platform will as well.
One other thing to keep in mind: the early 2000’s Cadillac Escalade, just like the new one, is based on the Chevrolet Tahoe, with which it shares everything mechanical. Other than the LCD navigation screen in the dashboard, anything on a 2000-2005 Escalade can also be ordered on the 2000-2005 Tahoe and Yukon as an option, as well as the Hummer H2 Wagon, which is also on that platform. It wasn’t really in a class of it’s own; it just looked different because GM had more money and more time to develop a different body and interior. In fact, one could say you could get more with the Chevrolet, which offered 2-Wheel Drive, 4-Wheel Drive, and All-Wheel Drive, as well as a manual transmission, whereas the Escalade was All-Wheel Drive and automatic only.
If you want a more present example of badge engineering done right, look at the Ford Flex and Lincoln Mark T. They’re the same vehicles, just different styling inside and out, but you’d never guess it just by looking.
It’s not limited to in-house design either. The Pontiac Vibe and Toyota Corolla Matrix share a platform, as do the Chevrolet Equinox and Suzuki XL-7.
I hope this has answered your question. If you have any more, please feel free to ask.